world news about digital marketing

  Digital Marketing in the Age of the Coronavirus The coronavirus is in the midst of its second wave and governments around the world are again trying to contain it by closing schools, public spaces, and borders. This has affected all businesses – and marketers need to adapt their digital marketing strategy. Physical events such as business conferences, sporting events, and concerts have been canceled and global markets have been in a free fall. Companies, such as Unilever, Spotify, and Google, are encouraging employees to work from home.  Now marketers are asking themselves, ”how permanent are these changes?” A Different Consumer The sudden increase of people being indoors has led to a change in lifestyle where consumers have shifted to spending more time online than before. Brands already catering to the ‘sofa-surfers’ have shown to be in the clear and in some cases have even seen an increase in sales. Brands that are traditionally offline have innovated new online prod...

The 10 Best Digital Marketing Blogs You Should Be Reading As we kick off a brand new year and everyone heads back to work, we have tried to find a way to fill up those commuting hours once again. So we put together our list of the best digital marketing blogs that we think are informative, entertaining, and essential to the marketing community. Some light reading to help the time pass on the train. So take a look at one (or all) of them, and see if any of your favorites made the list. 1. The Moz Blog: The Moz blog is undoubtedly one of the best to read if you're looking to stay on top of industry news related to SEO or inbound marketing initiatives. Any good digital marketer understands the importance of SEO, and how ever-changing the guidelines, rules, and regulations associated with search results can be. The Moz blog covers everything you need to know with the right amount of detail to make it comprehendible without being overwhelming. Even if you're a beginner with SEO, th...